Signalpost publishes LinkedIn posts for construction, roofing and surveying firms on a schedule you set, drawing on a preset built around building safety, surveys, regulation changes, materials and site safety.
The people with something worth saying are on site at 7am and pricing work at 8pm. Marketing gets done when it rains. That produces the familiar pattern: a burst of three posts in February, then nothing until someone remembers in September.
It matters more than it used to. Specifiers, main contractors, facilities managers and increasingly building-safety-conscious clients check a company's LinkedIn before they invite it to price. A dormant page suggests a firm without capacity, at exactly the moment you are trying to look like the safe pair of hands.
Signalpost keeps a steady, unglamorous drumbeat going: what changed in the regulations, what a survey actually tells a client, why a detail fails. Written the way someone who has been on site would write it, not the way an agency thinks trades speak.
Do not present guidance as a substitute for a qualified inspection or structural sign-off.
Content about defects, moisture, fire stopping or structural movement is written as general professional context, never as a diagnosis of a reader's building. That protects you from the worst outcome of automated content in this sector: someone acting on a post instead of commissioning the survey — and then pointing at your profile.
These are the exact topic areas in the preset. You can add your own topics and an exclusion list of things it must never mention.
Posts publish to the connected personal LinkedIn profile, not a company page. Company pages require LinkedIn's Community Management API, which needs partner approval we do not hold. Signalpost is a new product with no published customer numbers, case studies or reviews — judge it on the demo, not on claims.
It works from the construction preset's topic areas — building safety, surveys and inspections, regulation changes, materials and site safety — plus whatever your website says you do. You can add custom topics such as a specific roofing system or a local authority you work with, and an exclusion list of things it must never mention.
The preset's compliance rule — never present guidance as a substitute for a qualified inspection or structural sign-off — is enforced in the generation prompt, so posts stay general and consistently point toward proper inspection rather than diagnosing a reader's building.
No. Posts publish to the connected personal LinkedIn profile. Company-page posting needs LinkedIn's Community Management API, which requires partner approval we do not hold, so we do not offer it rather than promise it.
Three times a week on the £99 Starter plan or daily on the £249 Growth plan, at times you choose in your own timezone. You can pause everything from the dashboard at any time.
The failure is written to your dashboard with the reason and the fix, and a banner stays on screen until it is resolved. If LinkedIn rejects the token, the connection is marked expired and posting stops for your account until you reconnect — it does not retry silently or keep failing in the background.
£99 per month for three posts a week, £249 per month for daily posting plus blog output, £499 per month for multi-brand accounts and custom feeds. Monthly, in GBP, cancel any time.
Enter your website. No account, no card. The Construction, Roofing & Surveying preset is pre-selected.
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