Publishing for defence, construction, IT, recruitment & accountancy

Your LinkedIn page,
posting like you actually have time.

Signalpost writes and publishes industry-relevant content for small businesses in specific trades. Pick your niche, connect LinkedIn, and it runs — no drafting, no approvals, no chasing.

From £99/month. Cancel any time. No content calendar required.

Automatic by default

Posts publish on your schedule without approval. Turn review on if you want it — it's off unless you ask.

Written for your trade

Niche presets carry topic areas, tone and compliance guardrails — so it reads credible to a defence buyer and a roofer alike.

Never fails silently

If the LinkedIn connection expires or a run fails, you see it in the app with the exact fix. No one has to email you.

Built around five niches

Each preset ships with its own topic areas, tone guidance, default hashtags and compliance notes. You can add your own topics and an exclusion list on top.

Frequently asked questions

How much does Signalpost cost?

£99 a month for Starter (three LinkedIn posts a week), £249 for Growth (daily posting plus blog output), £499 for Pro (multiple brands and custom source feeds). All prices in GBP, billed monthly, cancel any time.

How often does it post?

Three times a week on Starter, daily on Growth and Pro, at times you choose in your own timezone. You can change frequency any time without losing anything already queued.

Can it post to our company page?

Not yet. Posts publish to the connected personal LinkedIn profile. Company-page posting needs LinkedIn's Community Management API, which requires partner approval we don't currently hold, so we don't offer it rather than promise something we can't deliver.

Do I have to approve every post before it goes out?

No, fully automatic is the default. If you'd rather check first, switch on review-before-publish in settings and every post is created as a draft in your queue instead, waiting for you.

What happens if a post fails to publish?

The failure shows up in your dashboard with the exact reason and the fix, and stays there until it's resolved. If LinkedIn's connection expires, posting stops for your account until you reconnect. It never fails silently or retries quietly in the background.