Signalpost writes and publishes LinkedIn posts for defence and counter-UAS suppliers on a fixed schedule, using a preset built around MOD procurement, C-UAS and supply-chain topics — and refusing to write anything that implies classified capability.
Most small defence suppliers post nothing for months, then post once when they exhibit at DSEI. The reason is rarely laziness — it is risk. Anyone in the business who could write credibly about counter-drone effectors or a framework bid is also the person who knows exactly how quickly a post can stray into something the customer would not want said in public.
So the safe answer becomes silence. Meanwhile the primes' capture managers, the SQEP recruiters and the tier-1 supply chain teams who look you up before an ITT find a page last updated in 2023, which reads as a company that may not still be trading.
The fix is not more effort from your technical lead. It is a schedule, a fixed topic scope, and a hard rule that the content stays at the level of published policy, open-source programme news and general engineering practice.
Never imply classified capability or access. Flag any OPSEC or export-control sensitivity before publishing. No claims about live operations, deployments or customer identities.
That text is not marketing copy — it is loaded into the generation prompt as a hard constraint, so the model is told what it must not write before it is told what to write about. Posts stay on published procurement policy, open-source programme news and general engineering practice. No deployment locations, no end-user names, no capability claims dressed up as hints.
These are the exact topic areas in the preset. You can add your own topics and an exclusion list of things it must never mention.
Posts publish to the connected personal LinkedIn profile, not a company page. Company pages require LinkedIn's Community Management API, which needs partner approval we do not hold. Signalpost is a new product with no published customer numbers, case studies or reviews — judge it on the demo, not on claims.
It can, if the scope is narrow and the constraints are enforced at generation time rather than checked afterwards. Signalpost loads the defence preset's compliance notes — no classified capability, no live operations, no customer identities — into the system prompt as hard rules, and keeps topics to MOD procurement, C-UAS, supply chain and readiness. If you want a person to read every post first, turn on review-before-publish in settings.
No. Customer identities and live deployments are explicitly excluded by the defence preset, and you can add anything else — a programme name, a prime, a product codename — to your exclusion list, which is applied on every generation.
A personal LinkedIn profile. Posting to a company page requires LinkedIn's Community Management API, which needs partner approval we do not currently hold. Most defence SMEs connect the founder's or business development lead's profile, which is usually where the buyer-side connections already are.
Four topic areas: counter-drone and C-UAS, MOD procurement, defence supply chain, and operational readiness. You can add your own topics on top — for example a specific standard or accreditation you hold — and they are used alongside the preset.
£99 per month for three posts a week, £249 per month for daily posting plus long-form blog output, £499 per month for multiple brands and custom source feeds. All prices in GBP, billed monthly, cancel any time.
Yes. Enter your website on the demo page and Signalpost reads your public site and writes five posts for your business in about a minute, with no account and no card. It is grounded only in what your site says.
Enter your website. No account, no card. The Defence & Counter-UAS preset is pre-selected.
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